Shanghai’s intellectual property
authority released two additional lists of specially protected
trademarks on Thursday as part of the city’s continued efforts to
improve its business environment.
The two lists, the fourth and fifth released by the Shanghai
Intellectual Property Bureau, include 27 trademarks from six foreign
enterprises and 197 from 95 local time-honored brands.
Infringements of the listed trademarks will result in severe punishment
and interprovincial crackdowns on counterfeits, online and offline, said
Since the launch of the first list in November 2018, a total of 516 trademarks have been prioritized for protection.
“That being said, it doesn’t mean we don’t pay attention to the
infringement of trademarks not in the lists,” said Gu Huirong, a bureau
Gu added that the bureau has been working with e-commerce companies and
leveraging online platforms to detect the trading of counterfeit goods
The bureau has also enhanced
its cooperation with provincial counterparts to share data of
registered trademarks and coordinate joint crackdowns on counterfeits.
Since working together with provincial authorities, the bureau has found
a host of shops in other provinces selling counterfeit time-honored
“The sharing of
registered trademarks has been useful as authorities from other cities
are not familiar with Shanghai time-honored brands,” Gu said.
said more foreign brands have been requesting for such protection and
that the bureau is set to include more trademarks by foreign companies
in the lists to provide equal intellectual property protection to
domestic and overseas firms.
in the two new lists were trademarks by foreign brands from countries
such as Australia, Italy, Belgium, Japan, France and New Zealand.
Notable companies include candy giant Ferrero, Hello Kitty owner Sanrio
and kiwifruit seller Zespri.