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Innovation Vaults Chinese Brands to Global Spotlight


2019-06-27 11:35:43


The 2019 BrandZ Top 100 Most Valuable Global Brands rankings were officially released recently. The list featured 15 Chinese brands, one more than last year. "The rankings reveal that Chinese brands are on the way to become world famous ones, thanks to efforts of the Chinese government and businesses in heeding attention to nurturing product quality and brands," said Guo Zhanbin, Deputy Director of China Brand Research Center of Capital University of Economics and Business.

Alibaba, the most valuable brand from China, ranks the seventh this year, with its brand value tipping at 131.246 billion US Dollars (+16%). China's another E-Commerce platform Jingdong appeared at the 66th place in the rankings, with a brand value of 20.609 billion US Dollars.  "Jingdong is committed to facilitating the outbound access for Chinese high quality goods and brands via technological innovation. At present, Jingdong has bolstered arrangements in AI, IoT and drone to accelerate this process. In 2018, our investment in R&D reached 12.1 billion yuan, up 82.6% year-on-year, " said Wang Zhenhui, CEO of Jingdong Logistics.

"As an Internet company, Tencent is devoting itself to S&T innovation and working hard to transform Made-in-China into China Brand. In 2018, Tencent spent more than 20 billion yuan on R&D, obtained 10,000+ patents from home and aboard and registered 20,000+ trademarks in more than 120 countries and regions," said Xu Yan, Vice President of IPR Department of Tencent.

It is worth mentioning that Haier, the only brand listed in the Internet of Things (IoT) category, makes its debut in the rankings, and is sporting a brand value of 16.272 billion US Dollars. As a home appliances maker for 35 years, Haier has been adhering to develop its own brand at a time when other businesses engaged in OEM & ODM. In the era of IoT, Haier has developed an IPR-reliant in-house industrial network platform, COSMOPlat, and shifted its role from a pursuer to a front runner in global home appliances market.

"Chinese businesses need to upgrade industrial structure and improve product quality via S&T research, so as to promote the transition from Made-in-China  to Created-in-China, from Chinese Products to China Brand. At present, the development environment of Chinese brands is increasingly optimized. Businesses should seize opportunities to tell the stories of Chinese brands well and display the image of Chinese brands, thus enhancing the international nfluence and attraction of Chinese brands," Ma Yide, Doctoral Supervisor and Professor of IPR Research Center of Zhongnan University of Economics and Law commented.

Source: China IP News


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